The Friend Group Acquires Stake in Green Toys

Green ToysNORTHBROOK, IL and MILL VALLEY, CA - The Friend Group, a private investment firm, has acquired a majority stake in Green Toys Inc., manufacturer of eco-friendly children's products.

The Friend Group has decades of experience in manufacturing, operations and executive leadership, which may complement the expanded growth of Green Toys since co-founders Robert von Goeben and Laurie Hyman started the company in 2007.

Howard Friend, CEO, The Friend Group, will be joining the company as CEO. Von Goeben will be maintaining his duties as president and chief creative officer, and Hyman will continue as the company's vice president of marketing.

"Global demand for Green Toys products is growing at an extraordinary rate, and our US-made products are now sold in over 90 countries," said von Goeben in a statement. "It became important for Green Toys to find both the financial resources and management talent to meet this demand. The Friend Group brings a unique combination of been-there experience, entrepreneurial spirit and vast knowledge of made-in-America manufacturing."

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