North American Bear Gets First Sophie & Lili License
Playthings Staff -- Gifts & Dec, January 22, 2013
CHICAGO - The North American Bear Company acquired the first licensing deal for Sophie & Lili, which includes an exclusive for dolls and soft accessories to debuting fall 2013.
Sophie & Lilli dolls by Jennifer Valez
Both companies prepare for the official launch of the new line at New York International Gift Fair Jan. 27-30, 2013 (North American Bear Booth #1830). Exclusive Sophie & Lili I Love My Friends designs for North American Bear by artist Jennifer Vallez include a brightly colored collection of six diverse doll friends: Sophie, Lili, Joy, Lena, Mimi and Gigi; six 12" dolls; and coordinating 6½" mini dolls. Made of screen-printed cotton fabric in two-dimensional design, each doll features an outfit on front and a custom textile print on back. Large dolls are sized for play or fun room décor and safe for all ages. Mini dolls for girls ages 3-plus and are handy clips for accessorizing backpacks and purses.
Originally a boutique clothing line for young girls, Sophie & Lili evolved into a signature collection of dolls. Designed in the studio of artist Jennifer Vallez, each doll is a character all her own, made of fabrics that are boldly contemporary but timeless in their simplicity. With a full-time job and two young children, Vallez was looking for just the right partner to help her meet the growing demand for her contemporary dolls: "Designing these dolls is something I am truly passionate about, but making them all myself was not something I really planned. I researched a few companies and focused on one which really impressed me - North American Bear Company. I was smitten with the quality of their designs and how closely knit their company is. It felt like a perfect fit."
Kicking off its 35th anniversary in 2013, North American Bear is excited to launch Sophie & LiliTM I Love My Friends and grow the line while maintaining the timeless simplicity and delightful charm their fans know and love.
Visit the North American Bear Company NY Gift Fair booth #1830 for an early sneak peek of the Sophie & Lili new dolls and meet Sophie & Lili artist Jennifer Vallez on January 27 and 28th. The competitively priced new doll collection will be available in specialty children's, gift, toy and apparel stores Fall 2013.
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