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Vista Alegre Launches U.S. Subsidiary

NEW YORK—Portuguese tabletop and giftware brand, Vista Alegre, is launching a U.S. subsidiary—Vista Alegre USA.

The company feels that now is the right time to launch. "Vista Alegre USA offers the depth and breadth of a prestigious innovative brand, supported by a new distribution facility with a dedicated customer service and operations team that will provide all U.S. logistical services," said Daniel Da Silva, president of Vista Alegre USA.

The company will have warehouse space in Fairfield, NJ, where it will provide all order management and distribution services. The 13,000-sq.-ft. space will play an important role in the company's newly-created Quick Ship Program, which allows the company to guarantee North American delivery of 500 SKUs within three to five business days. Special orders will be delivered within four to six weeks.

The new collections will debut at the upcoming New York Tabletop Market, April 16-19. The company has permanent showroom space on the ninth floor.

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