Colonial Candle Opens First Flagship Store
November 6, 2012-- Gifts & Dec,
Exterior of the Colonial Candle flagship store
The 3,000 square foot shop is the company's first and only boutique featuring fragrance rooms that allow guests to explore new scents and share their feedback to help influence future candle fragrances and products. The consumer research will also help benefit retailers who carry the Colonial Candle collection.
Located in The Shops at Charleston Place, the Colonial Candle boutique joins luxury brands like Godiva, Gucci, Louis Vuitton and Lacoste. Charleston is also home to MVP Group International, Inc., Colonial Candle's parent company.
The boutique, developed by lifestyle designer, Jim
The grand opening event
"We're thrilled to share our new candle destination with Charleston and our retail customers, and invite retailers to explore candles and how they can influence customers' mood and décor in a whole new way," said Troy Propes, president, MVP Group International, Inc., in a statement. "For example, specially designed fragrance rooms to provide guests with the true fragrance of each candle."
A Colonial Candle Fragrance Room
Inside, patrons are invited to join the Colonial Candle creative process by testing new fragrances and sharing their impressions through specially designed iPad apps; all feedback will help influence the direction of current and future fragrances and products.
"For over a century, Colonial Candle has set the standard for premium candles, and our boutique evokes Colonial's renowned history combined with modern style and technology," said Beth Sturm, director of brand development, Colonial Candle. "The unique research element allows us to determine the best-selling, proven new scents for our retail customers. It also serves as a unique destination for retailers to experience and learn about the Colonial Candle brand and heritage to bring back to their own customers."
Related Content By Author
Gift for Life Industry Achievement Award: HomArt