Consumers Dislike Early Holiday Displays
GDA Staff -- Gifts & Dec, November 8, 2012
MOUNTAIN VIEW, CA - Christmas may come a tad too early for some shoppers. A new study by SOASTA found that three out of every four Americans don't want stores to decorate, or play music, for Christmas until after Thanksgiving.
The SOASTA 2012 Holiday Readiness report surveyed 2,346 American adults to determine if retailers should jump into stocking Christmas décor and other products as soon as they pull down Halloween items and skip Thanksgiving decor. Of the people surveyed, 78 percent said that they don't want to hear Christmas music in retail stores until after Thanksgiving; 75 percent also think that stores should not put up Christmas decorations until after the November holiday.
Those surveyed also shared some web tips for retailers during the busy holiday season. In order to help consumers better shop on Cyber Monday, which has eclipsed Black Friday as a big holiday shopping day in America, 75 percent of Americans think that stores should have a special "Cyber Monday" website to help millions of people shopping at once, while 57 percent think that if there was a mobile app in place, they would consider purchasing their holiday gifts on a mobile device.
The survey also found that 92 percent of Americans plan to shop for the holiday season and that more are planning to shop online than at physical brick and mortar stores (75 percent and 69 percent, respectively).
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