WBCP, Zazzle partner on entertainment brands


BURBANK, Calif.—Warner Bros. Consumer Products has expanded its partnership with Zazzle, a leader in on-demand retail manufacturing, with the addition of online Zazzle stores showcasing some of the world’s most popular entertainment brands, including Batman, Superman, Supergirl, Green Lantern, Wonder Woman, Justice League, Harry Potter, Looney Tunes, Scooby-Doo, The Flintstones, The Jetsons, Yogi Bear, and Tom and Jerry. 


WBCP has also granted Zazzle limited-time exclusive access to art from five classic comic books in celebration of DC Comics’ 75th anniversary year. WBCP is leveraging Zazzle’s unique on-demand manufacturing technology and global online marketplace to deliver thousands of merchandise options for fans to customize and purchase.


The expanded partnership benefits all parties—WBCP, Zazzle and consumers—in multiple ways.  For WBCP, the company’s treasure trove of popular content and characters is now available for fans to customize and create their own unique items through Zazzle’s on-demand manufacturing platform.  For Zazzle, the partnership enhances the breadth of brand-name content available to consumers in its online marketplace.  And fans of Warner Bros.’ characters, from Batman and Green Lantern to Fred Flintstone and Pebbles to Scooby-Doo, can now benefit from the powerful customization options available at Zazzle to design and create their very own one-of-a-kind products.


Starting immediately with the launch of Batman, Green Lantern, Superman, Supergirl, Justice League, and Wonder Woman stores, plus expanding the content offering for the existing Scooby-Doo and Looney Tunes stores, WBCP and Zazzle will be launching a range of new properties which will be added over the next several weeks.


Warner Bros. Consumer Products shops on Zazzle: 

  • DC Comics – The powerful world of DC Comics Super Heroes, including Batman, Superman, Green Lantern, Supergirl, Wonder Woman and Aquaman. 

  • Tweety Bird – The loveable yellow canary who thought he taw a puddy cat

  • Expanded Looney Tunes Classics - Bugs Bunny, Daffy Duck, Marvin the Martian, Road Runner, Wile E. Coyote and many more. Their looks and timeless personalities are cherished by millions of fans around the world. Coming soon.

  • Harry Potter – Featuring content from every movie in the series. Coming soon.

  • Expanded Scooby-Doo – The crime-fighting canine at his finest…and customizable. Coming soon.

  • The Flintstones – Everyone’s favorite Stone Age family. Coming soon.

  • The Jetsons – Everyone’s favorite family of the future. Coming soon.

  • Yogi Bear – Boo-Boo, Yogi Bear, and picnic baskets...all customizable. Coming soon.

  • Tom and Jerry – The eternally antagonistic cat and mouse duo. Coming soon.


“Zazzle is the industry leader in on-demand, online retail manufacturing and the perfect partner in this expansive venture,” said Karen McTier, executive vice president of domestic licensing and worldwide marketing, Warner Bros. Consumer Products.  “The depth and breadth of the Warner Bros. portfolio lends itself perfectly to the vast array of offerings which will be available to consumers.”


“We’re excited that Warner Bros. Consumer Products has chosen to make their properties available to fans in the Zazzle marketplace,” said Jason Kang, vice president of marketing at Zazzle. “With this partnership, we will unlock the value of some of the world’s best-known characters, and allow fans to engage with their favorite characters on products in a manner that is personal and custom.”


“As a lifelong fan of such iconic heroes as Superman and Batman, I couldn’t be more thrilled to welcome this incredible content onto the Zazzle platform,” said Darren Luvaas, creative director at Zazzle. “With infinite options, the opportunity for fans like me just went to a whole new level. There are simply no limits to the world’s imagination – and it’s all possible at Zazzle.”


Playthings Staff | Playthings Staff

We cover the latest news and information for the toy industry.

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