Crayola Partners with Whisper Soft for kids’ line
GDA Staff -- Gifts & Dec, May 5, 2005
ATLANTA — Crayola has signed a licensing agreement with Whisper Soft Mills for a full line of children’s bedding and coordinating décor to launch later this year.
In addition to comforters, sheets and decorative pillows, Whisper Soft will offer coordinating rugs, canopies, headboards, nightstands, shelves and more.
“Utilizing Crayola’s array of extended products and creative applications will be an important aspect in developing unique and distinctive room décor,” said Susan Opalewski, vice president of design and marketing for Whisper Soft.
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