JLA Blanket acquires assets of IHF
GDA Staff -- Gifts & Dec, June 12, 2008
Fremont, Calif. -- JLA, a blanket-manufacturing division of E&E Co., Ltd, based here, announced today that it has purchased the assets of International Home Fashions (IHF) of Black Mountain, N.C.
JLA Blanket will immediately offer IHF’s full line of conventional and electric products to complement JLA’s patented Microtec blanket line.
JLA’s full line of electric products will include blankets, mattress pads, and throws featuring a “next generation” patented technology of safe and efficient warming products. The conventional blanket line will include fleece, plush, cotton, flocked, non-woven and fashion throws.
Dave Fraser, most recently IHF’s national sales manager, will head up JLA Blanket. Fraser has over 28 years experience in home textiles and 15 years in blanket sales management. With JLA’s unique business model, the company said it expects the blanket division to be a leader in this $600 million business.
“We will be the only source to offer conventional blankets, warming products and fashion throws. The synergies JLA will offer will be unmatched in the industry” said Fraser.
JLA will also expand its fashion bedding offering to the furniture trade by incorporating the fashion business that IHF has with the JLA Fabric division. That business will be headed up by industry veteran Tedd Smith, former president of IHF.
Fraser and Smith will remain based in North Carolina. IHF’s distribution is being shifted into JLA’s network.
IHF filed for Chapter 11 bankruptcy last week.
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