HGTV Home announces $50,000 sweepstakes with partners including Elk Lighting, Bassett, Shaw
Maria Weiskott -- Gifts & Dec, February 28, 2013
In collaboration with brand partners Bassett Furniture, Elk Lighting, P/K Lifestyles, Shaw Floors and Sherwin-Williams, HGTV Home, the lifestyle brand that offers home products from the experts at HGTV, today announced its HGTV Home Make It Mine campaign that runs Monday, March 4 through Friday, April 12.
The three-part campaign features a $50,000 consumer sweepstakes, a first-time partner-wide discount on HGTV Home products and a new one-hour special, HGTV Home Makeover, that follows network star Meg Caswell as she designs a new living room for a lucky homeowner. The special premieres on Saturday, March 23, at 6 p.m. ET/PT.
"The activation of the HGTV HOME Make it Mine campaign ensures that consumers who are passionate about home décor will know that HGTV Home-branded products are in stores now and available as stylish, smart solutions for any indoor and outdoor design project," said Ron Feinbaum, general manager, HGTV Products. "As consumers start to think about options to refresh or transform their homes this spring, they will appreciate the value, inspiration, simplicity and expert know-how that the HGTV Home line brings to their designs. And it doesn't hurt that they can enter for a chance to win cash, product and a consultation with one of our favorite designers."
Visitors to HGTVHOME.com can enter the HGTV Home Make It Mine Sweepstakes daily for a chance to win $25,000 in cash, $25,000 in HGTV Home products and a personal consultation with Caswell. In addition, by announcing their entry on Facebook and Twitter via the sweepstakes page, fans can earn bonus entries daily.
Consumers also can jumpstart their room makeovers with discounts of up to 40 percent off during the 10-day HGTV Home sales event March 14-24 at participating stores. A complete list is available at HGTVHome.com/Find-It.
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