Eric Floyd to be Comfort Revolution Ambassador
Brent Felgner -- Gifts & Dec, December 26, 2012
WEST LONG BRANCH, N.J. - Former NBA All-Star Eric "Sleepy" Floyd has become brand ambassador for Comfort Revolution, developer and marketer of high-end sleep products founded last year by industry veteran Michael Fux.
Floyd will represent the brand in key promotions and build awareness of the importance of a good night's sleep among professional athletes, youth groups, companies, and other organizations. Comfort Revolution is developing Floyd's marketing and promotional schedule for 2013.
"We respect all that Eric has accomplished on and off the court, and believe he'll be a great match for a company whose hallmark is innovation," said company ceo Michael Fux. "Besides, who better to talk about the value of a good night's sleep than someone whose nickname is Sleepy?"
Floyd was a star player at Georgetown University before joining the NBA. He played for 13 years as a point guard for the New Jersey Nets, Golden State Warriors, Houston Rockets, and San Antonio Spurs. He acquired his nickname when he was 8 years old during a baseball game, when the first pitch rolled right between his legs at second base.
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