HTT office relocating in 2013
Playthings Staff -- Gifts & Dec, December 12, 2012
New York - Sandow Media, parent of Home Textiles Today, announced today the company's Manhattan-based business will relocate next spring to the iconic Time-Life Building at 1271 Avenue of the Americas.
Sandow will occupy the entire 17th floor of the building with 40,000 square feet of office space. In addition to HTT, businesses moving into the building will include Gift & Decorative Accessories, NewBeauty, Interior Design, Worth, Fred Segal, Luxe Interiors + Design, Culture + Commerce, and Material ConneXion. The properties span digital and print media, licensing, consulting, e-commerce/retail, business information and marketing services.
"It was critical to find a single floorplate that would allow us to have all of our brands in one place," said Adam Sandow, company chairman and ceo. The move, he added, "will position us for our next phase of development."
Through a series of acquisitions and aggressive growth, Sandow had increased its headcount in New York by more than 600% since 2010, and had been operating out of two separate Manhattan offices.
"The time had come for us to establish a global headquarters in New York City, the heart of many of the industries our businesses exist in-such as beauty, design, media, finance, and fashion," said Sandow.
The space will also include a Fred Segal concept studio, designed to test and mock up store designs, fixtures and merchandising ideas, and a state-of-the-art video studio that will enable each brand to create in-house video content to be distributed through various channels.
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