Comps on the Incline as Holiday Gets Started
Maria Weiskott -- Gifts & Dec, October 23, 2012
NEW YORK - Same-store sales were up 1.8% in the second week of October following a 1.6% gain the prior week, according to The Johnson Redbook Retail Sales Index.
Month-to-date, October was up 1.7% compared to October of last year, relative to a target of a 1.9% gain. Month-over-month showed a 1.5% drop, relative to a target of a 1.4% drop.
The Columbus Day holiday at the beginning of the week combined with cooler weather provided consumers with opportunity and motivation to shop and spend, said Redbook analyst Catlin Levis.
"Sales of Halloween merchandise started slightly later than last year, but they have picked up gradually as the holiday falls two days later than the previous year," she said. "We expect a significant portion of Halloween sales to come in the final days before the holiday into retail November."
Johnson Redbook Index
*Including chain stores and traditional department stores
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