Lenox looks to more home licenses
GDA Staff -- Gifts & Dec, March 11, 2008
Eden Prairie, Minn. — Lenox, vendor of tabletop, collectible and giftware products under the Lenox, Department 56, Gorham and Dansk brand names, has appointed agency IMC Licensing to help develop strategies, and identify and develop licensing opportunities in other categories.
Cara Bernosky, IMC Licensing president and co-founder, said the Lenox brand “can translate extremely well into categories such as bedding, furniture, rugs, decorative accessories and other products that complement Lenox's reputation for entertaining in the home and gift-giving.”
In the home textiles realm, Lenox has licensed table linens and bath towel lines with Bardwil.
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