NexCen Adds Two, Promotes One
GDA Staff -- Gifts & Dec, March 24, 2008
New York —Liz Mandracchia and Robin Geisler have joined NexCen Home Studios, owner of the Waverly lifestyle brand, and Anthony Noberini has been promoted.
Mandracchia has been named vp, marketing and public relations; while Geisler has been named licensing director, both new positions.
Mandracchia, Geisler and Noberini report to Rick Platt, president of NexCen Home Studios.
Most recently, Mandracchia was a consultant to Official Pillowtex on their marketing programs for the Fieldcrest, Cannon, Royal Velvet and Charisma brands. Prior to that she was vp marketing at Sure Fit; earlier she worked at Procter & Gamble, Barnes & Noble and Bed Bath & Beyond.
Geisler joins the company from Everlast Worldwide, where she most recently was global licensing general manager for North America, Asia and Australia.
Noberini is elevated to vp, design and will work with the company's licensees to translate the decorative fabrics designs to specific product. He was design director in charge of licensed products; he now succeeds Pam Maffei-Toolan, who has moved full time to P/Kaufmann (see story on this page).
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