Lord & Taylor Goes Deeper Into Home
GDA Staff -- Gifts & Dec, August 24, 2011
New York - At least one upscale retailer has seen enough demand to reenter the home textiles business, a move that is picking up steam.
Less than a year after Lord & Taylor opened a new home furnishings showcase in its flagship location on Fifth Avenue, after an absence of 23 years from the home business, the retailer planned to open a pair of freestanding home stores in New Jersey.
Last month the company advertised for store associates in Paramus and Shrewsbury, New Jersey for Lord & Taylor Home. The company operates 12 traditional Lord & Taylor stores in the state.
The New Jersey stores were expected to open this month, according to The Star-Ledger newspaper. Like the 21,000-square-foot home floor on Fifth Avenue, bedding and bath are exclusively by Calvin Klein and Ralph Lauren.
The return to home furnishings was the "result of customer requests," Barbara Zinn-Moore, svp/gmm home, cosmetics, and gourmet, said in October. Customers want "more one-stop shopping," she said.
Lord & Taylor operates 48 stores nationwide. The company has also added home furnishings to its ecommerce recently.
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