Sferra Promotes Within Product Development Team
Playthings Staff -- Gifts & Dec, January 19, 2011
EDISON, N.J. - Fine linens producer Sferra has promoted a number of executives to new positions.
The appointments follow the departure of creative director Aaron Stewart, who has joined Martha Stewart Living Omnimedia as head of home products development.
Susanne Martinez has been promoted to vp of design and product development. Martinez has been with Sferra for eight years as director of product development and has taken on this larger role overseeing design of all products Sferra offers.
Tara Frazier has been promoted to director of product development. Frazier has been with Sferra for six years and will now lead all of Sferra's product development activities.
Elyse Taormina has been promoted to product development associate, working with Martinez and Frazier in all facets of product development. Taormina has been with Sferra for three years.
Liz Rapelye has been promoted to director of marketing and public relations. Overseeing all advertising, branding activities, marketing and press relations, Rapelye has been with Sferra for four years.
Sferra has also made Jennifer Nowakowski an exclusive sales representative for the Midwest. She previously was regional sales executive for Scandia Down covering states west of the Mississippi. Prior to that, Nowakowski worked with Anne De Solene and Peacock Alley.
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