Surtex set for May 19-21 in NYC
Playthings Staff -- Gifts & Dec, May 10, 2013
White Plains, N.Y. - Art and design industry trade show Surtex is coming to New York City this month for its annual event.
Scheduled May 19-21, Surtex will be held at its usual location - the Jacob K. Javits Convention Center.
"Designers, manufacturers and retailers attend Surtex to take the pulse of the marketplace and ensure their artwork and products accurately capture consumer mindsets and wants," said Penny Sikalis, vp of GLM and manager of Surtex. "As the retail landscape changes, designers must respond to meet the needs of manufacturers. Plus, the integration of color into the design, manufacture and packaging process is key to successful sales."
Among the trends looming over the retail landscape, and set to be addressed at Surtex, are: the move to private label; the battle between big box and specialty retailers; how ecommerce competes with and complements in-store shopping, plus overseas manufacturing. Mike Tesler, founding partner of consultancy Retail Concepts, will chart how these and other changes impact design, product manufacture and distribution decisions in unprecedented ways at "The Future of Retail: Attitudes, Trends and Hardcore Facts" presentation May 21 at 10 a.m.
Because visual cues determine 75% of human experience, color plays a critical role in design and brands, as well as connecting with consumers. Keith Recker, color strategist of Pantone, will explore the power of color to differentiate a product or brand, as well as convey a mood that may even provoke a physiological response during the "Design Leadership: Developing Winning Color Strategies in a Global Marketplace" presentation at 1 p.m. May 21. This will be the closing presentation of the 10-session Surtex conference program held during the three-day show.
As Sikalis noted, "Tesler and Recker will present timely and essential information for all designers, artists, manufacturers and retailers active in the licensing and sale of original design."
Exhibitors and attendees may register for these and other sessions through the show's website, www.SURTEX.com. Advance rates apply through May 14. Tickets are limited and sold on a first-come, first-serve basis.
For more information on SURTEX, visit www.surtex.com or contact Sikalis by phone at (914) 421-3297 or via email at email@example.com.
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