Emerald Named Pantone's Color of the Year
GDA Staff -- Gifts & Dec, December 10, 2012
"Emerald, a vivid, verdant green, enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony," according to Pantone.
The prevalence of green has been steadily rising for several seasons, especially in the fashion and couture markets, according to Pantone. Fashion designers featured in the Pantone Fashion Color Report Spring 2013, including Tracy Reese, Nanette Lepore, Barbara Tfank, NAHM and Marimekko, are incorporating Emerald into their spring collections.
"Green is the most abundant hue in nature—the human eye sees more green than any other color in the spectrum," said Leatrice Eiseman, executive director of the Pantone Color Institute, in a Pantone statement. "As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today's complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors."
For home décor, Pantone suggests "rejuvenating the interior with Emerald paint, accents and accessories. This jewel-like hue will create a luxurious feel in an entryway, powder room, dining room or study, and bring life to a living room as an accent wall. Add a splash of color to the kitchen and dining room areas with Emerald dinnerware, stemware and appliances."
Pantone looks for color influences in the entertainment industry and films that are in production, traveling art collections, new artists, popular travel destinations and other socio-economic conditions when making its annual color selection, as well as technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.
For more than a decade, Pantone's Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design. In 2012, Tangerine Tango 17-1463 was the Pantone Color of the Year.
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