Ganz Acquires Midwest-CBK

CANNON FALLS, MN - Midwest-CBK has been purchased from MVP Group International Inc. by gift company Ganz. The acquisition includes the Midwest-CBK brand name and its holiday, gift, and home and outdoor decor business.

Under the acquisition, MVP Group will retain the Colonial Candle, Everybody's Ayurveda, Genuine Monkeez & Friends, Monkeez Makes a Difference and Goofballz brands, as well as the distribution facility and staff in Union City, TN. The Midwest-CBK product line and the MVP Group International brands of Colonial Candle, Everybody's Ayurveda, Genuine Monkeez, Monkeez Makes a Difference and Goofballz, will continue to be available through the Midwest-CBK sales team.

"Midwest-CBK is a perfect addition to the Ganz family of brands, a company with a similar heritage, strong values, experience, vision and focus," said Scott Wehrs, president, Midwest-CBK, in a statement. "By combining forces, both Midwest-CBK and Ganz will continue to grow and provide the industry with exceptional new product design and development, and outstanding service."

Midwest's and Ganz's product development and sales teams will continue to operate independently to allow each to focus on their strengths.

"This acquisition unites two renowned and highly respected market leaders, combining the strengths of both companies with best-in-class people, products, service and support for independent retailers," said Howard Ganz, president, Ganz. "This strategy brings many benefits and opportunities to retailers through an unmatched selection of holiday, gift and home decor products, innovation in products and programs, depth of design and outstanding sales and support teams, backed by a company with the combined resources of Midwest-CBK and Ganz."

GDA Staff | News & Commentary

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; Cammie Collier, art director; and Brianna Glenn, assistant editor, love reviewing new products for Gifts and Decorative Accessories . The team stays on top of the latest trends in bath and body, candles, gourmet items, stationery, home décor, fashion and more, and love chatting about their latest finds. Check in each week for more of their latest picks on GiftRap, and see more of the team on their new bi-weekly video series, Thoughts That Count.

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