Online Holiday Spending Jumped 13%
GDA Staff -- Gifts & Dec, January 19, 2011
RESTON, VA. - E-commerce sales in the first 56 days of the November-December holiday shopping period rose 13% to $30.8 billion, with online sales for the week ended Dec. 26 up 17% to $2.45 billion, according to the comScore ratings agency.
The two strongest days were Thanksgiving (Nov. 25), with sales up 28% year-over-year to $318 million; and "Free Shipping Day" (Dec. 17), with sales up 61% to $586 million. "For at least this holiday season, the American consumer has been able to shrug off the continuing economic challenges of high unemployment rates and depressed housing prices and spend at a rate that has been slightly stronger than we had expected," said comScore chairman Gian Fulgoni.
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