Chereskin expands home textiles licensees; eyes retail store
GDA Staff -- Gifts & Dec, September 20, 2002
New York — Readying his first wave of home product for its inaugural shipment, menswear designer Ron Chereskin is rapidly expanding into all aspects of home textiles and has designs on opening his own dedicated retail store.
After inking licensing deals with Britannica Home Fashions and United Feather & Down earlier this year for fashion bedding and down and down alternative bedding, respectively, the Ron Chereskin Home label is also appearing on tabletop items, bath accessories and bath rugs. New licensing deals with Tobin Home Fashions, Maytex Mills and Mohawk Home have been signed.
All five product lines are scheduled to be unveiled this October market, said Howard Goldfarb, vp of licensing for Ron Chereskin.
Tobin Home is responsible for a complete line of tablecloths, place mats, napkins, napkin rings, table runners, kitchen accessories, chair pads, appliance covers and aprons. Maytex is licensed for shower curtains with liners, matching shower hooks and coordinating bath accessories. Mohawk Home is manufacturing bath rugs for this market, but the scope of the license in all likelihood will be expanded, Goldfarb said.
While the products previewing this market are all slated to be merchandised throughout retailers' selling floors, Goldfarb said the plan is to ultimately create a shop-within-a-shop concept. Asked about the possibility of a Chereskin bricks-and-mortar location, Goldfarb acknowledged talks are in progress for a Chereskin store. He added that the merchandise in the store would be a mixture of apparel and home products.
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