Sferra Partners with Boutique Hotelier
Playthings Staff -- Gifts & Dec, October 2, 2006
Sferra has forged a partnership to become the exclusive provider of bed linens with Thompson Hotel Group ( www.thompsonhotels.com), which is expanding its portfolio of boutique lodgings in New York, Los Angeles and Sonoma, Calif.
A year in development, Sferra teamed with Thompson Hotels to create a special sheeting construction for the hospitality industry in a 400-count Pima sateen. The program launches this fall and marks the luxury linen maker's first venture into a large-scale hospitality collaboration.
“In researching the hotel bedding industry, we felt that we could create a superior product to what was being offered, and started exploring the possibilities of who would be an ideal partner,” said Paul Hooker, president.
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