Van Group Consolidates Lines

Ontario, CA — The product lines Character Collectibles, Vanmark, Blue Sky, and Snapdragon will be consolidated with the formation of the corporate brand Van Group. Each division of Van Group will maintain separate creative teams, logos, and catalogs, as well as independent showrooms, except in Atlanta, where a single space showcases all four divisions. As a result of the merger, there will be a consolidation of marketing and sales efforts that will give customers the ability to buy deeper into and across all four divisions. "By establishing Van Group, we are putting a corporate umbrella over the four divisions, creating a power brand," said Chi Van, president of Van Group. The company will launch a corporate branding initiative with a marketing campaign encompassing advertising, direct mail, Internet, and public relations. The four divisions of Van Group — Character Collectibles, Vanmark, Blue Sky, and Snapdragon — manufacture products for the gift, collectible, tabletop, lawn and garden furniture, and home decor industries.

As first reported in Gifts & Dec Direct

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LWillis@giftsanddec.com

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; Alex Herring, senior editor; and Cammie Collier, art director; love reviewing new products for Gifts and Decorative Accessories. The team stays on top of the latest trends in bath and body, candles, gourmet items, stationery, home décor, fashion and more, and love chatting about their latest finds. Check in each week for more of their latest picks on GiftRap, and see more of the team on their new bi-weekly video series, Thoughts That Count.

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