Lladro Opens Second U.S. Boutique
Staff Staff -- Gifts & Dec, December 4, 2012
Lladro's New York City storefront
Located on the corner of 52nd St. and Madison Ave., the boutique's porcelain white façade and large windows offers an inviting glimpse into the Lladro collection before guests even step inside.
The opening is also part of the company's expansion throughout the past couple of years with five boutiques in Hong Kong, eight in India, seven in Moscow and locations in Mexico, the United Kingdom, Ukraine, United Arab Emirates and several other regions around the world. The Lladro boutique on Rodeo Drive in Beverly Hills, CA, which opened in 1997, was the company's first U.S. location.
The Guest Collection by Tim Biskup
In attendence at today's opening were designer Jaime Hayon; Joseph Tarella, architect; Rosa Lladró, president; Ramón Pla, head of decoration department; Susana Rodríguez, head of design department; Francisco Polope and Marco Antonio Nogueron, both sculptors for Lladro.
One of the main collections showcased in the front window is Lladro's more whimsical "'The Fantasy" collection (which features some pieces inspired by the comedy, tragedy theater masks) by Hayon. The artist started collaborating with the company in 2005 and is now Lladro's artistic advisor. Hayon, who also designed the New York boutique, is working on adding collections to Lladro that may appeal to a younger audience, including Hayon's more contemporary "The Guest Collection," while staying true to classic Lladro
Inside Lladro's New York shop
"My direction is more avant garde," Hayon told Gifts and Decorative Accessories. "I took this job because I wanted to make a team in the company with a new vision. This is one of the biggest porcelain companies in the world. It's quite interesting to be part of the conservation of the company."
The family-owned company, which has nearly 1,000 employees, will be celebrating its 60th anniversary in 2013.
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