Kmart reaches out to Hispanics
Playthings Staff -- Gifts & Dec, August 28, 2002
Troy, MI — In an effort to further reach its significant Hispanic customer base, Kmart will publish its weekly advertising circular in Spanish throughout the United States.
Beginning on Aug. 29., its full-color ad circular will be translated into Spanish and will be released in conjunction with September's Hispanic Heritage Month to be featured in 10 prominent Spanish language newspapers across the country and also in 160 stores that serve communities with large Hispanic populations.
The initiative is based on research indicating more than 55 percent of all Hispanics living in the United States are within 15 minutes of a Kmart store.
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