CHF lands Umbra license for textiles
GDA Staff -- Gifts & Dec, October 6, 2004
New York -- CHF Industries is bringing Umbra’s livable cool into the bedding, soft window and shower curtain categories, launching the line at the New York Home Textiles Market beginning later this week.
Umbra, a Canadian housewares design firm, produces its own bath accessories and window hardware.
"This is an international design company with an extraordinary and unique point of view," said Joan Karron, executive vice president, CHF. "It creates good-looking and contemporary design that is eminently friendly."
Umbra beds feature 320-count sateen, printed sheets, some employing trompe l'oeil effects. The program is largely grounded in duvets, although some comforters will be offered as well, Karron said. Texture is an important component in accent pillows, which variously use faux suede, leatherette, mohair, felt and other highly tactile fabrications.
Umbra window launches CHF into the window shade category. These layer with simple but stylish window panels in various constructions: worsted, sheer netting, raw silk, light-weight tweeds and cotton chambray among them.
"It's easy Umbra
1-2-3 ," said Karron. "Hang the shade, hang the sheer. It's not complicated."
The line targets specialty and department stores. Duvet retails range from $179 to $249, with window panels retailing from $29 to $39.
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