Fashion Accessory Bazaar branches out
Playthings Staff -- Gifts & Dec, July 18, 2002
New York — Fashion Accessory Bazaar, a small but growing supplier in the pillow and throw business, is branching out yet again, this time into the baby business.
The line is scheduled to launch in the fall with micro-terry and cotton knit constructions priced under $20, said president Steve Russo. The company also is looking for a baby brand to license.
"We feel there are some significant opportunities in that area," he said. "It also extends our reach in the upper mass market."
FAB was founded five years ago by Russo, who was previously president of Accessories Network, a mass market supplier of backpacks, handbags, fashion headwear, hosiery, belts, scarves, cold weather accessories and novelties.
FAB's focal assortments include similar accessories, handbags and stationery, many of them licensed. However, the company also has been building what Russo refers to as a "den accessories" business — dec pillows and throws — and has reached a point where it's ready to raise its profile, Russo said.
"We're not really running to ship volume; we're looking to build relationships," he added. "We're trying to plant seeds with key strategic retailers."
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