Springs to debut Crabtree & Evelyn home goods
Playthings Staff -- Gifts & Dec, February 20, 2004
Fort Mill, SC — Springs Industries will launch a new licensed collection of Crabtree & Evelyn bedding and bath called Crabtree & Evelyn by Wamsutta. The co-branded collection will target specialty and department store retailers. It is set to debut late next month during the New York Home Textiles Market.
"There are tremendous synergies between the Crabtree & Evelyn and Wamsutta brands, and we are thrilled to capture these characteristics in a home collection that will emanate sophisticated luxury," said Springs Industries Vice President of Brand Management Leslie Gillock.
Crabtree & Evelyn's core product lines consist of bath and body care, home fragrance, accessories and gourmet foods. It operates 160 stores in the U.S. The Crabtree & Evelyn by Wamsutta collection will feature comforter sets, sheets and quilts. The bath collection will include shower curtains, towels and accessories. Specifics about the collection's designs and colorways will be unveiled during Spring Market Week.
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