Bianca names new director for U.S. operation
Playthings Staff -- Gifts & Dec, October 9, 2002
New York — Bianca USA has named Ricardo Abecassis as managing director of its U.S. business. Abecassis, who took up his post Sept. 1, replaces Reinaldo Chaves, who left the company.
With its parent company, Mundotextil, and mill in Vizela, Portugal, Bianca USA has grown about 10 percent each year, with the goal of tripling its business by 2005, Abecassis said. The U.S. market accounts for 30 percent of Mundotextil's total sales, including direct imports to U.S. retailers and business generated by the U.S. office.
Abecassis was previously the sole equity owner of an Internet company in Portugal.
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