Creative Bath Products Acquires Bath Creations
GDA Staff -- Gifts & Dec, December 7, 2009
Creative Bath Products has taken over 100% of Toronto-based Bath Creations, a longtime supplier of bath coordinates to the Canadian market.
The acquisition comes about a decade since Creative Bath first took 50% ownership of the company.
Bob Weiss, vp, sales and marketing, told HTT: "It made sense to merge the companies together, although they each have their own [profit and loss] statements ...We will immediately begin the assimilation process."
Creative Bath has hired a new general manager to run Bath Creations' operations at its 80,000-square-foot facility in Toronto.
The design team has been streamlined and will now work out of Creative Bath's New York offices and showroom in suite 1000 at 7 West 34th St.
And now Bath Creations will add to its assortment Creative Bath's storage & organization and housewares products. As a merged website for the two operations is coming soon..
"It's great. Now the customer has access to more decorative products," Weiss continued. "And this allows us to expand our other lines [storage & organization and housewares] into Canada."
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