Bloomingdale’s Opens in Dubai
Playthings Staff -- Gifts & Dec, February 8, 2010
The first international Bloomingdale’s stores opened here in early February, a 54,000 square foot, one-level home store and a three-level 140,000 square foot apparel and accessories store that anchor the Dubai Mall.
The full-line, upscale store features Bloomingdale’s brand portfolio both in home and apparel. The home store features an avenue of specialty shops — the Street of Shops —with a water fountain at its core. It also includes the New York, New York store featuring Bloomingdale’s keepsakes; the Arabic Bazaar for a blend of traditional and contemporary artifacts; and the Vintage store – a discovery shop of antiques from around the world.
The Home Store, as with the apparel store, features Bloomingdale’s signature black and white checkerboard flooring. In addition to special shops within the Home store there is a dedicated interior design studio.
In home textiles, exclusive lines include Donna Karan, DKNY, Ann Gish, Bloomingdale’s private label, Serena & Lily and Pratesi. Other lines include Sferra, Calvin Klein Home, Kelly Wearstler and Missoni Home.
In other home lines, exclusive to the store are furniture collections from EJ Victor, and Mitchell Gold + Bob Williams. Other highlights include Ralph Lauren Home, Barbara Barry and Ligne Roset.
The stores were inspired by the Bloomingdale’s flagship in Manhattan and the West Coast flagship in San Francisco.
“This is a momentous occasion for us to be opening the first international Bloomingdale’s stores in the Middle East and in the world’s largest shopping mall,” said Michael Gould, Bloomingdale’s US chairman and ceo.
The stores here are licensed to Al Tayer Group LLC, a leading luxury retailer and distributor in the region.
Al Tayer Insignia ceo Shireen El Khatib, said: “As pioneers in the region, we have ensured that the Bloomingdale’s Dubai stores will encapsulate a world class retail experience, including the best international brands, a contemporary store ambience and excellence in customer service.”
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