Popular Creations, Gift Link Merge
GDA Staff -- Gifts & Dec, December 12, 2006
South Plainfield, NJ — Popular Creations and Gift Link have merged into a single company under a new company name, Popular. The company will offer products under four branded lines: Popular Creations, the everyday brand, presents a range of products in multiple everyday categories; Popular Garden, the casual lifestyle brand, offers garden and outdoor living products; Popular Pets includes all pet products; and Popular Holidays will incorporate all seasonal products.
“The goal in developing a new company name and brand strategy was to make the company very easy to identify, the product categories easy to understand and the products easier to sell and purchase,” said Popular’s vice president of sales and marketing, Denny King.
In other company news, Popular recently signed a licensing agreement with artist Kathy Hatch. Popular will debut Hatch’s new garden line in Atlanta in January. In honor of the launch, Kathy Hatch will make a signing appearance in Popular’s showroom, AM2 757, on January 13 from 3:30–5:30 p.m.
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