Popular Creations, Gift Link Merge
December 12, 2006,
South Plainfield, NJ — Popular Creations and Gift Link have merged into a single company under a new company name, Popular. The company will offer products under four branded lines: Popular Creations, the everyday brand, presents a range of products in multiple everyday categories; Popular Garden, the casual lifestyle brand, offers garden and outdoor living products; Popular Pets includes all pet products; and Popular Holidays will incorporate all seasonal products.
In other company news, Popular recently signed a licensing agreement with artist Kathy Hatch. Popular will debut Hatch’s new garden line in Atlanta in January. In honor of the launch, Kathy Hatch will make a signing appearance in Popular’s showroom, AM2 757, on January 13 from 3:30–5:30 p.m.
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