Popular Creations, Gift Link Merge

South Plainfield, NJ — Popular Creations and Gift Link have merged into a single company under a new company name, Popular. The company will offer products under four branded lines: Popular Creations, the everyday brand, presents a range of products in multiple everyday categories; Popular Garden, the casual lifestyle brand, offers garden and outdoor living products; Popular Pets includes all pet products; and Popular Holidays will incorporate all seasonal products.

“The goal in developing a new company name and brand strategy was to make the company very easy to identify, the product categories easy to understand and the products easier to sell and purchase,” said Popular’s vice president of sales and marketing, Denny King.

In other company news, Popular recently signed a licensing agreement with artist Kathy Hatch. Popular will debut Hatch’s new garden line in Atlanta in January. In honor of the launch, Kathy Hatch will make a signing appearance in Popular’s showroom, AM2 757, on January 13 from 3:30–5:30 p.m.

GDA Staff | News & Commentary
LWillis@giftsanddec.com

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; Alex Herring, senior editor; and Cammie Collier, art director; love reviewing new products for Gifts and Decorative Accessories. The team stays on top of the latest trends in bath and body, candles, gourmet items, stationery, home décor, fashion and more, and love chatting about their latest finds. Check in each week for more of their latest picks on GiftRap, and see more of the team on their new bi-weekly video series, Thoughts That Count.

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