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GLM Launches SURTEX Asia

Donna Myers, GDA Staff -- Gifts & Dec, December 20, 2012

NEW YORK - GLM will launch SURTEX Asia, a new trade fair that will meet the growing demand in Asia for unique and proprietary surface design for product development.

SURTEX Asia, which will take place Aug. 25-27, 2013 at the Kerry Hotel in Pudong, Shanghai, will feature more than 50 top textile design studios from Great Britain, Europe, North America, South America and Japan, and is expected to attract more than 1,500 manufacturers from China, Southeast Asia and the Middle East.

The show will draw manufacturers from a broad range of markets, including decorative fabrics, home textiles, wall coverings, curtains, upholstery fabrics, floor coverings, contract textiles, apparel textiles, and related home products. Off the show floor, a conference program interpreted for the Asian community will introduce manufacturers to the latest surface design trends including color, style and pattern, through the eyes of the world's foremost trend experts.

"Bringing the successful SURTEX brand to Asia is a natural extension of this highly-regarded show," said Penny Sikalis, vice president and SURTEX show manager. "This fair will address the original surface design needs of the Asian manufacturing community through an unparalleled selection of studios with trend-forward prints and patterns ideal for their next best-selling products, as well as education and networking features."

A complete exhibitor package has been established based on needs identified for effectively conducting business in Asia. It includes a turnkey booth package from booth structure to furnishings, a relaxed and private atmosphere with vetted visitors, currency exchange, interpreters, and discounted hotel and travel.

The SURTEX Asia launch plan will include a bilingual, comprehensive website, early visitor registration for qualified manufacturing executives, and a variety of international amenities at the 5-star Kerry Hotel.

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