Teters Floral Products Restructures
GDA Staff -- Gifts & Dec, September 21, 2012
Teters has moved and expanded the Napa Home and Garden flagship showroom to the 12th floor of AmericasMart Building 2 in Atlanta. This will be the largest showroom for Napa, which will celebrate the grand opening of its new showroom in January 2013, according to a statement by the company.
In addition to the Napa showroom shift, Sage & Co. will release its new 2013 catalog in the coming weeks, which will focus on everyday and spring items for 2013 and include the CorEvents collection, a range of products designed with event planners, caterers and boutique hotels in mind.
"These restructuring efforts are intended to focus the business on key growth areas while maintaining the excellent level of service and quality that has been our hallmark for more than 50 years," said Warren Z. Mazer, president and CEO, Teters, in a statement. "We are pivoting the organization, keeping one foot firmly in our core business, yet creating greater flexibility to meet the demands of the market."
As the company pursues growth opportunities with its Napa Home and Garden and Sage & Co. brands, it has reduced a number of internal positions to ensure its resources are allocated appropriately.
"These are two great examples of how we are focusing both on growth areas and on our core business," Mazer said. "We are excited about the new opportunities ahead of us."
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