Ellison debuts Field & Stream
Matthew Kalash -- Gifts & Dec, September 11, 2012
At the New York Market - Ellison First Asia has contracted with Brand Matter to bring the Field & Stream brand into home textiles.
In addition to yarn-dyed fashion bedding, the Field & Stream collection includes quilts, blankets, throws and decorative pillows featuring iconic imagery.
"I think the throws will be a really gift-driven business," said Kevin Finlay, Ellison ceo. "They scream Field & Stream."
The line targets department and specialty stores with a June/July 2013 delivery schedule, according to Rick Platt, president of Brand Matter.
Field & Stream menswear is launching this fall in more than 1,000 doors, with placements in Bon-Ton, Belk and Macy's, he added. Dick's Sporting Goods has the exclusive license for branded hunting, fishing and camping equipment. At retail, the brand is expected to do $200 million this year.
"It's a lifestyle," said Platt, noting U.S. brand awareness for the 141-year-old brand is 70%.
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