Maternity retailer eyes home license launch
GDA Staff -- Gifts & Dec, June 12, 2003
Philadelphia — Mothers Work, the umbrella company for maternity apparel chains Motherhood Maternity, A Pea In The Pod, and Mimi Maternity, announced it will move into licensing to expand its brands, which may include home textiles categories.
The Joester Loria Group, a licensing and marketing agency, has been selected to manage the development and introduction of the licensing initiatives for the Motherhood Maternity division, with more than 750 locations, as well as the introduction of a new licensed sub-brand, Motherhood Baby.
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