Sony Pictures names Malone senior vp, marketing
GDA Staff -- Gifts & Dec, August 27, 2002
Culver City, CA — Sony Pictures Consumer Products recently named Michael Malone its senior vp of marketing.
Malone, who reports directly to Al Ovadia, executive vp, is replacing Michael Peikoff, who left the company to pursue other endeavors.
In his new post, Malone manages the licensing group's marketing efforts for a number of upcoming feature films as well as new and ongoing animated television series.
In addition, Malone acts as a liaison to Sony Picture Entertainment's film and television producers to develop and manage upcoming strategic licensing opportunities for a broad range of consumer goods, including home textiles.
Prior to his new stint, Malone worked for eight years at 20th Century Fox Filmed Entertainment (Fox), holding the post of senior vp of retail marketing in three divisions — consumer products, home entertainment and licensing and merchandising.
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