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Ivystone Goes Green

By Staff -- Gifts and Dec, 7/23/2008 2:15:00 PM

Exton, PA — Sales rep agency Ivystone Group, which covers the upper Midwest and Mid-Atlantic regions, launched a new division focusing on eco-friendly product.

"I believe the natural products part of our industry is an underserved segment," said Doug Cofiell, president of Ivystone Group. "It is our attempt, through this initiative, to encourage the concept of green products amongst retailers as well as aid them in embracing, promoting and selling such product – by providing education, marketing materials, merchandising techniques and training."

Ivystone is building its green product portfolio. New products such as W.S. Badger Co.’s organic body care, ImagiPLAY educational toys made from natural materials and eco-friendly sources, iPlay natural baby wear, and Bucky natural buckwheat hull pillows join Ivystone’s existing eco-friendly lines such as Soy Basics, Design Ideas and Fresh Wave.

The company says it has received an excellent response from both vendors and retailers. "Interest in eco-friendly products is very strong, but there is also some confusion about the benefits provided by these vendors," said Cofiell. "We are hoping to make the process easier for a regular store that doesn't specialize in the natural market."

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