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Aurora Partners With Shopatron

By Staff -- Gifts and Dec, 6/16/2009 8:08:00 AM

Pico Rivera, CA —Aurora World Inc., manufacturer and distributor of plush toys and gifts, has partnered with the eCommerce site Shopatron, to provide a way for consumers to order Aurora products online that are fulfilled by their local area retailers.

Michael Kessler, svp of sales at Aurora says, “We are passionate about maintaining the strong relationships we have with our retailers. Shopatron allows us to sell Aurora plush products online without affecting the bottom line of our business partners.”

Kessler says marketing data shows a third of online buyers pick up their online orders in a store. “There are many enticing reasons for shoppers to do this including free shipping, receiving the product faster, simplified returns and exchanges, as well as the ability to purchase other products from the same retailer.”

Aurora joins more than 80 other leading consumer brands, including most recently Two’s Company, that have turned to Shopatron for their eCommerce needs. The Shopatron branded online store, which Aurora will begin integrating June 15, retains the look of Aurora’s corporate website.

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Can eCommerce with Shopatron motivate retailers to stock more of a manufacturer's product line? Download the new Shopatron white paper: What 1300 retailers really think about Shopatron. Check it out.

ecommerce.shopatron.com/en/1300-retailer-survey

Isaac - 2009-06-17 13:21:00 EDT

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