Share this on

American Greetings to Launch Viva Piñata Licensed Line

By Staff -- Gifts and Dec, 11/14/2006 3:15:00 PM

New York — 4Kids Entertainment Inc. a children’s entertainment and licensing company, has entered into a licensing agreement with the American Greetings Corporation to develop a line of social expression products based on the popular kids television property Viva Piñata. American Greetings will develop and produce a range of merchandise including party goods, greeting cards, giftwrap and gift bags, stickers and Christmas ornaments. The initial product launch is set for the fall of 2007.

“We’re thrilled that American Greetings has joined the Viva Piñata ‘party’ with products that tap right into the fun-loving spirit of the property,” said Alfred R. Kahn, chairman and chief executive officer of 4Kids Entertainment. “Viva Piñata party goods are essential to conveying the essence of the brand.”

“The storyline, characters, environment, and interactive play of Viva Piñata really capture the essence of what social expression products deliver for that very special birthday event in a child’s life,” said Michael Brown, vice president of licensing for American Greetings. “Viva Piñata party goods, greeting cards, gift wrap, and gift bags will help make birthdays and celebrations an even more memorable experience. We view Viva Piñata as a long term brand with huge appeal that kids will love and parents support.”

Share this on

Talkback

We would love your feedback!

Buzz Report: Licensing Show Preview A to Z

Jun 19, 2007

American Greetings Taps Kidz Bop for New Line

Sep 25, 2007

Spotlight: Licensing Show 2006

Jun 20, 2006

Also by this author

»MORE

Featured Company

FurnitureCore.com

FurnitureCore.com is a dynamic web application aimed at the furniture industry. Retailers and manufacturers alike will find our deep reserve of tools to be exactly what their furniture business needs.www.furniturecore.com... more