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Webkinz Debuts in Toys ’R’ Us Stores

By Playthings and Gifts & Decorative Accessories Staff -- Gifts and Dec, 4/8/2009 7:41:00 AM

Wayne, NJ — Ganz’ Webkinz virtual world-connected plush toys have made their debut in Toys ‘R’ Us stores nationwide and online. The retailer further announced that beginning in next month, the popular plush will also be available at Babies’R’Us stores nationwide.

Toys/Babies “R” Us stores and Toysrus.com will carry the following Webkinz characters: American Golden Retriever, Blue Whale, Caramel Lion, Chimpanzee, Cotton Candy Bunny, Domino Cat, Duck, Eagle, Emperor Dragon, Grey Owl, Groundhog, Irish Setter, Key Lime Dinosaur, Lamb, Mountain Goat, Orca Whale, Spotted Dinosaur and Spotted Turtle.

“The introduction of Webkinz reinforces our status as the ultimate shopping destination for kids and furthers our specialist position by offering the best and broadest assortment of products that kids crave,” the company said in a statement.

The move follows a meteoric rise for the plush line that sparked a frenzy of virual world-enhanced playthings from other toymakers seeking to replicate the line's success with plugged-in kids. To help maintain its edge over its competition, Ganz launched its Webkinz Jr. line this past January and more recently debuted the Caring Valley interactive play space online at Webkinz World. But the line has also been the focus of ire from some retailers, with a class action suit brought against Ganz by several specialty stores currently winding its way through the court system over the gift company's sales practices.

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Ganz sends Webkinz to Toys 'R' Us

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