Share this on

Sears, K-Mart Debut Christmas Club Card

Sears Also Debuts Beauty Department

By Staff -- Gifts and Dec, 8/30/2009 2:54:00 PM

Hoffman Estates, IL – Sears and Kmart launched a new Christmas Club card. The program lets consumers store funds on a designated holiday card to be used for Christmas spending. A minimum of five dollars is required to activate the card, and consumers may add additional money either online or in-store. Consumers have until October 31 to activate the card, and Sears and Kmart will offer an additional three percent at the end of the promotion on November 14.

The card revisits an old savings trick used by financial institutions: Christmas Clubs allowed customers to withdraw and apply a specific amount towards a holiday savings account from their weekly earnings.

A study conducted by Kelton Research, on behalf of Kmart and Sears, found that 58 percent of Americans are more concerned about how they are going to afford this year’s holiday shopping. Tom Aiello, a rep for Sears Holding Corp., said the company has sold 13,000 Christmas Club cards already.

Sears also launched a new full-service beauty, fragrance, health and wellness department in 13 retail mall locations in Chicago, Los Angeles and New York. Sears Beauty will offer an assortment of mass, specialty and prestige beauty brands “under the guidance of brand-trained consultative associates”.

Grand opening celebrations are being held on August 29-30 and September 5-6, and will feature complimentary makeovers, sampling, gifts and a chance for customers to win gift baskets.

Share this on

Talkback

We would love your feedback!

It All Adds Up

Feb 24, 2012

Procrastination Nation

Dec 17, 2009

Black Friday Shoppers to Buy Before 10 a.m.

Nov 19, 2007

Small Businesses Give Customer Presents, Few Raises

Nov 8, 2010

Consumer Holiday Spending Forecast

Oct 31, 2008

Also by this author

»MORE

Featured Company

Wright Labels

Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more