Wal-Mart, Nation's Top Gift Source
By Staff -- Gifts and Dec, 7/23/2007 6:30:00 AM
Stevens, PA — Wal-Mart was gift shoppers' favorite destination, according to the Gifting Report 2007, a survey published by Unity Marketing. The big box discounter was chosen by 42 percent of shoppers for gift purchases. Target, a source for 31 percent of gift shoppers, came in second, according to those who took the survey.
Discount department stores were the top choice for gift shoppers in all eight product categories included in the survey: consumables, clothing and fashion accessories, jewelry and watches, personal care, home furnishings and household operations products, ‘giftables’ (such as candles, stationery and figurines), entertainment and recreation goods and store gift certificates. In 2006 consumers spent an estimated $300 billion buying gifts, roughly 10 percent of the total $3 trillion consumer retail market.
The report, based on the responses of more than 2,800 gift givers with an average age of 42.7 and income of $63,000, found that the typical gift giver spent $2,643 on gift purchases in 2006, plus $78 on cards, wrapping paper, ribbons etc. This represents an increase of 13.5 percent over 2005. Of shoppers’ gift budget, nearly 42 percent was spent buying gifts for gifting occasions such as birthdays, anniversaries, etc. rather than holiday gifts, compared to 38.5 percent in 2005. “There is no longer a single gifting 'season,'" said Pam Danziger, president of Unity Marketing, who urged retailers to boost their occasion gifting products and promotions to match their holiday efforts.
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