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Gourmet Housewares Show Launches New Marketing Campaign

By Staff -- Gifts and Dec, 10/28/2008 2:00:00 PM

White Plains, NY— To highlight the repositioning of the Gourmet Housewares Show, now running concurrently with the San Francisco Intl. Gift Fair August 8-10, 2009 at the Moscone Center, the show is launching a new marketing campaign. The campaign will feature new graphics using fuchsia, turquoise, topaz and emerald in tie-dyed patterns, and tongue-in-cheek copy. It will debut in early November in advertisements, direct mail, e-communications and the show website, on-site signage, decor and displays. Additional programming, celebrity appearances, and other details will also be released in early November.

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