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Gift Retailers in High Gear for Mom

By Staff -- Gifts and Dec, 5/2/2006 1:25:00 PM

Washington, DC — Moms throughout the nation can expect the royal treatment this year on Mother’s Day. And gift retailers can expect to cash in on the expressions of love that go into that royal treatment.

Greeting card/gift stores, jewelers, florists and electronics stores will be the favorite places to shop this year for gifts of all kinds, according to the National Retail Federation (NRF), with 38.2 percent of consumers preferring specialty stores over other traditional places such as department stores (29.2 percent), discount stores (25.6 percent), online shopping (16.9 percent), specialty clothing stores (5 percent) and catalog shopping (3.4 percent).

According to the NRF 2006 Mother’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, spending this year is anticipated to reach $13.8 billion. The average person plans to spend $122.16, up from last year’s $104.63. Additionally, most respondents said that high prices at the gas pumps will not deter purchases of luxury gifts.

“On Mother’s Day, moms across the country will reap the benefits of having one of the hardest jobs in the world,” said NRF president and CEO Tracy Mullin. “Regardless of age or income, most people enjoy showering mom with lavish and thoughtful gifts to show their appreciation.”

In addition to jewelry, other popular gift items for Mom include flowers (67.6 percent), greeting cards (85.4 percent), gift certificates or gift cards (31.9 percent), electronics or computer related accessories (6.7 percent) and books and CDs (25.8 percent).

One explanation for an increase in spending could be that people are celebrating “all the moms they know” on this special day. Shoppers will also make sure to pick up something for their wife (20.7 percent), daughter (9.1 percent), grandmother (8.5 percent), sister (7 percent), friend (7 percent) and other relatives (12.3 percent).

Not surprisingly, men will spend more than women with the average man expected to drop at least $148.51 on mom, compared with women who are expected to spend $97.72.

Another spending surge can be attributed to young adults, ages 18-24, who are expected to spend an average of $142.40 per person, compared to last year’s $96.08. The 45-54 year old age group comes in second at an average of $129.29 per person, followed by the 25-34 year olds ($122.39).

“Consumers certainly enjoy splurging on luxury items such as fancy meals and jewelry, but greeting cards and flowers still remain favorite tokens of their appreciation,” said Phil Rist, vice president of strategy at BIGresearch. “No price tag is too high when it comes to showing mom the love and appreciation she deserves.”

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