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Private Equity Co. Becomes Mud Pie Minority Partner

By Staff -- Gifts and Dec, 4/15/2010 9:45:00 AM

Stone Mountain, GA — Gift manufacturer Mud Pie LLC entered into a partnership with Lineage Capital. Lineage acquired a non-controlling equity position in Mud Pie. The existing management team, led by founder and CEO Marcia Miller and CFO Mark Miller, will continue to lead the company and will maintain a controlling ownership interest in the business. Other terms were not disclosed.

Lineage is a Boston-based private equity firm which invests in owner-managed and family-controlled consumer-related businesses. Its principals have invested over $600 million of equity capital.

"Mud Pie has experienced tremendous growth over the past several years, and we decided that this is an appropriate moment in our evolution to both diversify and bolster our resources in order to support our robust product development and further enhance our already unparalleled customer support," said Marcia Miller, CEO of Mud Pie. "We have found an ideal partner in Lineage and look to the future with great excitement. We believe that Lineage’s experienced team and broad network of consumer experts will be an extremely valuable resource as we grow the Mud Pie brand."

Middle market investment banking firm TM Capital served as financial advisor to Mud Pie in the transaction.

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Mud Pie has entered into a deal with the devil.
super-strict accounting and accountability.
Swoozie's is taking down 10% of the industry.

john - 2010-04-16 21:49:00 EDT

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Private Equity Co. Becomes Mud Pie Minority Partner

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