Make Room!
By Bessie Nestoras -- Gifts and Dec, 1/1/2009 12:00:00 AM
When it comes to gifts, no room in the house is left out. Each calls for a certain look and theme: The kitchen is fun and functional, the bedroom is a retreat, the bathroom is an escape and the living room welcomes all.
There are plenty of products to choose from and there is something for even the most finicky shopper. Moreover, these items are not limited to just gift-giving, they are also perfect self-purchases — for all those customers who may be seeking a little retail therapy. Yes, even in this economy.
The price points of the items shown are varied, from low to high end, but you are sure to find similar items in keeping with your store's product mix.
You know your clientele and what they're willing to spend, and when shopping the shows this winter market season, look for products for the bedroom, kitchen, bathroom and living room, and create room settings within your store to showcase them. If space is limited, group them together on a prominently displayed table. Eye-catching vignettes will entice shoppers.
You'll see.
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For the BEDROOM - Sweet Retreat When decorating a bedroom, items should to be personal — a photo of a loved one, a favorite perfume, a lovely bouquet. These are all the things that shoppers look for. When stocking your own shelves, keep in mind that this room is their retreat and offer customers things that will help them create the perfect haven. |
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For the LIVING ROOM - Get Cozy The living room should be a warm and inviting place; a space where owners and guests feel welcome. And these days, anything goes. Mixing and matching styles is the norm. Shoppers can make it up as they go along. You're there to guide them and help them make the right choices for their homes. |
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For the BATHROOM - Take Me Away What's better after a long day than a warm bubble bath? Bath accessories are indulgent, making them the ultimate gift. Soaps, lotions, bath salts, textiles… the list is endless. Tempt shoppers with a variety of luxurious accessories that, once taken home and used, will get them to come back for more. |
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For the KITCHEN - What's Cooking? Have fun with kitchen accessories. Design-driven products are perfect for creating an eye-catching display. And even more so, they are fun to give as gifts. Group a variety of gadgets together and incorporate fruits and vegetables to add a bit of realism to your vignette. Show customers that these fun accessories are not just for decoration; they are practical and should be used. Good design isn't limited to the rest of the house. |
We would love your feedback!
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