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GLM Parent Sells Off Consumer Shows

By Staff -- Gifts and Dec, 8/1/2008 3:23:00 PM

Toronto — According to G&DA sister publication Tradeshow Week, dmg world media, owner of gift show producer GLM, sold its portfolio of 38 North American consumer home shows. The consumer shows fetched $53 million from Marketplace Events, which was formed by Stephens Capital Partners, effective July 25. The 2008 shows will take place as scheduled, and no layoffs are expected: show employees will be transferred to the new company.

Tom Baugh, CEO of Marketplace Events, formerly served as dmg's vice president of the North American home show division. Marketplace Events’ senior management team will include Mark White, former vice president of finance for dmg, now CFO; Lisa Kropf, former director of marketing and sponsorship, and two others. Dmg staff from outside the home show sector also joined the new company. The management team has ownership in Marketplace Events.

Dmg will spend time completing the transition before making any new acquisitions. However, Marketplace Events is looking to launch and acquire shows that fit into its portfolio.

The shows will have updated looks and branding starting in 2009, and Ty Pennington, host of “Extreme Makeover: Home Edition,” signed a three year deal to act as spokesman for the shows. Pennington will make appearances at the shows, depending on his TV show's production demands.

Marketplace Events also started a business-to-business division, Marketplace Event Consultants, which will provide consulting to exhibitors and consumer show producers who operate in noncompetitive markets.

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