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Post Office Sponsors Free Direct Mail Webinars

By Staff -- Gifts and Dec, 9/18/2009 3:12:00 PM

Washington, DC — The U.S. Postal Service is co-sponsoring a series of five free webinars to teach small and mid-sized businesses how to run a successful direct mail campaign.

Register at www.usps.com/directmailonline for:

• Direct Mail Crash Course, Sept. 23, 1–2 p.m. EST, for those new to direct mail or who want an overview of the fundamentals.

• How to Plan and Organize a Direct Mail Campaign, Oct. 7, 1–2 p.m. EST, helps attendees formulate a plan to meet company goals and provides tips on effective mailing.

• Customizing Your Mail Pieces, Oct. 21, 1–2 p.m. EST, covers personalized marketing strategies and how they can increase response rates.

• Mail Piece Design, Nov. 4, 1–2 p.m. EST, teaches how to create effective headlines, write effective copy and select graphics that get the best response.

• Mailing List, The Key to Better Response, Nov. 18, 1–2 p.m. EST, covers the basics of choosing, using and managing mailing lists for direct mail campaigns.

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