MMPI Acquires California Gift Show
Single Management Strengthens Los Angeles Market
By Staff -- Gifts and Dec, 5/11/2009 7:19:00 AM
Los Angeles — Merchandise Mart Properties Inc. (MMPI), which owns the L.A. Mart, has acquired the California Gift Show (CGS) from dmg world media. This acquisition unifies and strengthens the Los Angeles market for the gift and home industry on the West Coast. The newly integrated California Gift Show will run July 14–20 under MMPI’s single ownership and management at two venues: the L.A. Mart and the Los Angeles Convention Ctr.
“The acquisition of California Gift Show underscores our belief in the inherent value of Los Angeles as a market destination and our commitment to the gift industry," said Joan Ulrich, senior vice president, MMPI. “We are thrilled to offer a comprehensive show at two fantastic locations providing greater and direct, local access to one of the 10 largest economies in the world — the California marketplace.”
“With their ownership of the L.A. Mart and long-time partnership with the California Gift Show, MMPI was a natural choice as the future owner,” said Alan Steel, executive vice president, dmg world media. “We know that the MMPI management team will continue to produce the highest quality event for our shared customers.”
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